Digital and “phygital” : a winning combination
With the rise of new purchasing channels and new customer expectations in terms of services and experiences over the last several years, the professional hairdressing industry has been evolving to include more digital technologies. L’Oréal has made digital technologies a major growth driver for both hairdressers and their clients.
A big year for fragrances
With a growing global market , fragrances are the very essence of Luxury. Despite intense competition, the Division’s brands performed very well, securing several major successes, and strengthened their appeal for consumers of all generations.
Stand-out new products…
With the launch of three new fragrances by Lancôme, Yves Saint Laurent and Valentino, L’Oréal Luxe is present on all fronts.
Idôle, the new women’s fragrance by Lancôme, is a delicate blend of rose, jasmine and chypre. It has been a major success with Millennials and is the 7th most sold fragrance in Europe . Its incredibly delicate and refillable bottle was designed to be slipped into a case, like a smartphone. The third ingredient in this winning recipe is American actress, singer and producer Zendaya Coleman.
Libre by Yves Saint Laurent – a sensual perfume with androgynous inspirations, featuring lavender, fougère and orange blossom – was also met with great enthusiasm. Its bottle, adorned with golden chains and an asymmetrical lacquered black cap, evokes a strong, bold woman like the fragrance’s spokeswoman, pop singer Dua Lipa. The perfume is already No. 6 in Europe .
Just one year after its acquisition by L’Oréal, Valentino has taken its first steps with the launch of a fragrance duo. Born in Roma Donna combines modernity and elegance with oriental floral notes, while the male version, Uomo, stands out thanks to its rich vetiver scent. The bottle features the iconic stud motif inspired by the architecture of Rome – the signature of Valentino Couture.
…And continued successes
At the same time, L’Oréal Luxe confirmed the success of its longstanding pillars. In women’s fragrances, the success of the extraordinary trio – La Vie est Belle by Lancôme, Sì by Giorgio Armani and Black Opium by Yves Saint Laurent – is as robust as ever. Launched in 2012, the iconic Lancôme fragrance is still among the Top 3 bestsellers worldwide. L’Oréal Luxe maintained its position in men’s fragrances as well, with Acqua di Giò and Code by Giorgio Armani, and Y by Yves Saint Laurent.
In the niche perfume segment, Atelier Cologne, which specialises in Cologne Absolue (pure perfume), has begun its international expansion, generating buzz in Asia. The brand has successfully transposed its unique character to its points of sale, offering to personalise the leather bottle cases with the customer’s chosen name or initials. Its success has enabled the brand to double in size in just one year.
Organic beauty for all
Organic beauty is on the rise, driven by consumers eager to take care of the planet while also taking care of their skin. L’Oréal’s major asset in this category is its ability to create a variety of offerings to suit different consumer segments.
La Roche-Posay: scientific expertise and social commitment
La Roche-Posay is the number one growth driver for the L’Oréal Active Cosmetics Division, but the sensitive skincare expert also stands out thanks to the strong commitments of its Foundation.
40 years of expertise in sensitive skin
Over 40 years ago, La Roche-Posay defined its mission: to improve the lives of people with all skin types and concerns by placing its expertise at the heart of its products. Having sensitive or problem skin (prone to atopy, acne, rosacea, extreme dryness, etc.) generally goes hand in hand with clinical symptoms such as redness and irritation. In addition to the discomfort they cause, these symptoms can also have a negative impact on the quality of life: lack of confidence, poor sleep, social anxiety, etc. All of these reasons led La Roche-Posay Laboratoire Dermatologique to develop formulas that provide a perfect balance between efficacy and tolerance.
In addition to La Roche-Posay thermal water, which is at the heart of its products, the brand also stands out thanks to its strict tolerance criteria, which go beyond international cosmetics regulations, and the trust-based relationship it has established with dermatologists. With its iconic innovations, La Roche-Posay is the number one dermatologist recommended skincare brand worldwide .
Blonde is back
Blonde shades made a triumphant return to top hair colour trends this year. Blonde haircare is the most requested service in salons , the search “blond hair” topped the charts on Google and YouTube and the hashtag #Blonding was posted 145,000 times on Instagram . This trend is underpinned by excellent products from L’Oréal’s Professional Products Division.
Strong blondes with kérastase
How did Kérastase manage to grow in all sales channels (salons, e-commerce, department stores and Travel Retail) and all geographical Zones? It is all thanks to products that cater for women’s desire to take care of their blonde hair.
Redken and matrix: blonde for all
The blonde craze is far from over, so to meet all haircare and colour needs, the Professional Products Division’s brands are developing new offerings.
The “Total Blonding” treatment by Redken, available in salons, offers a unique three-step approach using Blonde Idol products to bleach, colour and condition hair. Strengthened by its success, the range has made waves in online conversations, particularly on social networks.
Matrix is onto the trend as well with the launch of the Total Results Brass Off range. Thanks to a formula rich in blue-violet pigments, the neutralising mask keeps coloured blonde hair from turning an unsightly brassy shade. In addition to their effectiveness, the concentrated shampoos and professional neutralising masks are a hit thanks to their immediate results, with no need for progressive application.
Global enthusiasm for skincare
Skincare is the most dynamic category in the market and at L’Oréal Luxe, which achieved 22% growth in 2019. Thanks to a portfolio of iconic and complementary brands, the Division offers a wide selection of exceptional products featuring the latest innovations.
Skincare: apothecary style
With roots in a traditional apothecary in New York’s East Village, Kiehl’s continues to attract consumers thanks to its natural ingredients, effective formulas and skincare expertise. The Calendula range confirmed its success with the launch of the Calendula Serum-Infused Water Cream. Each jar contains hundreds of micronised calendula petals to soothe discomfort. The brand’s iconic products (such as the Powerful-Strength Line-Reducing Concentrate and Ultra Facial Cream) have become consumer must-haves. Highly personalised services – “skin diagnoses”, customised advice in stores, the personalised Apothecary Preparations range, which evokes the charm of traditional pharmaceutical preparations, exclusive gifts, and special collaborations with artists – also contributed to the brand’s success.
L’Oréal in Mainland China: the success story continues
Year after year, the beauty market in China continues to grow , and L’Oréal had another exceptional year there in 2019, despite an overall slowdown in the Chinese economy. The market is benefiting from major shifts in demographics as well as emerging trends in cosmetics. It is a fast-changing environment where consumers’ expectations are reaching new heights but L’Oréal continues to be the number one beauty group , and records China as its second biggest country in terms of sales.
Fabrice Megarbane, President L’Oréal China
L’Oréal Paris No.1 beauty brand in China
Eileen Zong, Brand General Manager, L’Oréal Paris, L’Oréal China, is passionate about how the brand is building a closer relationship with consumers. Listen to her talk about co-creation, innovation and new ways of interaction.
Inspiration from abroad
Makeup was also one of the Group’s star categories in China. Among consumers, there is a current obsession for brands and fashion styles from overseas. Thanks to L’Oréal’s strong portfolio, the Group is able to address these trends through the distribution of international makeup brands such as 3CE by Stylenanda from South Korea, Shu Uemura from Japan, and the American-inspired Maybelline New York, not forgetting the big European brands, Giorgio Armani and Yves Saint Laurent, which continue to be a great source of inspiration from abroad.
Lancôme once again No.1 selective beauty brand in China
Personalised, expert or natural: skincare solutions for all types of skin
The Consumer Products Division solidified its leadership position in the skincare segment by offering innovative products that meet the infinite variety of needs and aspirations found throughout the globe. Discover more about the trends and products that have made the category a success yet again.
Ampoules: concentrated performance
How can we meet consumers’ growing enthusiasm for skincare? L’Oréal’s Consumer Products Division has a solution: capitalise on or take inspiration from major beauty trends, then make them available to all, through a wide distribution. The success of our ampoules – a sealed single-dose format that preserves the freshness of ingredients – is a perfect example of this strategy. Very popular in Asia, the land of innovation and inspiration for skincare, the format is now sold in the United States and Europe, where it continues to win over a growing number of consumers. The latest innovation by L’Oréal Paris – Revitalift Filler with hyaluronic acid, available as a serum and in ampoules – is driving acceleration in the skincare category in all geographic Zones. Underpinned by biotechnology and its formulation expertise, global anti-ageing leader Revitalift has marketed unique products that meet consumers’ needs since 1995.
Strong partnerships with healthcare professionals
The strength of L’Oréal’s dermocosmetics brands is underpinned by their business model, which focuses on three cornerstones: endorsements from healthcare professionals, particularly in dermatology, sales in pharmacies and drugstores, and online sales.
Beauty without borders
With 42 years of experience, L’Oréal Travel Retail is the historic market leader in the beauty segment of the travel market , which has become the Group’s “sixth continent”. This powerful growth driver recorded significant growth again this year at +25.3% , thanks to the rise in air traffic and the growing number of global shoppers .
L’Oréal Travel Retail Managing Director
Bringing beauty to all travellers
With its unique portfolio of 28 brands – including luxury products and more affordable brands, dermocosmetics and even haircare – available through the Travel Retail market, L’Oréal makes beauty accessible to all travellers worldwide. Lancôme, Giorgio Armani, Kiehl’s, L’Oréal Paris, La Roche-Posay, Kérastase and more, L’Oréal has adapted its offering to suit the new traveller profile created by the democratisation of travel. Chinese travellers, Millennials , the middle classes and passengers on low-cost airlines now significantly outnumber business travellers.
L'Oréal is the beauty market leader in Travel Retail
Travel Retail: conquering new territories
L’Oréal Travel Retail is taking full advantage of the increase in global air traffic, which now totals 3.7 billion passengers .
The travel market has extended to include new territories such as India, Turkey, Africa and South-East Asia. Growing airports in cities like Istanbul, Abu Dhabi, LaGuardia in New York and Beijing offer the perfect environment to promote L’Oréal brands. In addition to these airport shopping areas, downtown duty-free shops have also been incredibly successful with tourists.
The travel market is a key showcase for the Group’s brands worldwide, as well as a strategic channel for winning over consumers and a new way to secure their loyalty and offer them unique experiences.
growth in 2019
L’Oréal Paris showcased in Bangkok
Wake up in Hong Kong and go to bed in Miami!